Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of shopping companies are turning to server-side tracking as a way to improve their data collection procedures. While it calls for a lot more technical knowledge than routine GTM and may introduce added prices, it can lead to greater accuracy and more dependable data
Pixel monitoring utilizes a piece of code to register conversions on your internet site. It's simple to establish and less susceptible to advertisement blockers.
1. Extra precise data
The conventional technique of tracking conversions on a website, making use of pixels, is having trouble with changing browser privacy plans. This implies that the data being sent to Google Advertisements, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a more protected choice that helps to bypass these restrictions, as it's packed from your very own domain and treated as first-party code, indicating it's less most likely to be influenced by ad blockers or various other protection steps. This supplies extra exact information and a more total image of customer journeys across channels.
On top of that, this type of tracking enables companies to track conversions beyond the site, such as phone calls and in-store gos to, which can be difficult for pixel-based monitoring. This adaptability offers marketing professionals much more ownership over the information they send out, and makes it simpler to adhere to various information legislations. It's also a lot much less prone to fraud, as it's harder for deceitful actors to adjust the system by changing the postback URL.
2. Much better control over information.
Server-side monitoring enables services to collect and improve information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can assist marketers make even more educated marketing choices.
Traditional pixel monitoring counts on JavaScript tracking codes that are placed in internet site visitors' internet browsers. These tracking codes are usually blocked by advertisement blockers, which can lead to data collection disturbances and incorrect outcomes. Server-side tracking allows businesses to bypass these constraints and supply precise, consistent data that is less at risk to interference.
This sort of tracking likewise allows organizations to track conversions that occur beyond the site, like call and in-store purchases. This is necessary because brand-new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is more trustworthy for businesses looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring makes it possible for companies to adjust data payloads prior to it gets to third party endpoints, enhancing protection and privacy. This is especially crucial as various browsers and platforms significantly alter just how they handle cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your website.
Additionally, server-side monitoring allows you to record user data directly on your own web servers. This removes dependancy on third parties, best performance marketing tools which can be prone to breaches and privacy infractions.
A server-side radar is a collection of guidelines that informs your internet site's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a small piece of code on your webpage to collect data from users.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the site's own server, bypassing web browser limitations. This means that data collected by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it decreases the scope of data management and offers companies extra control over transmission, making it usually a lot more trustworthy. Because of this, it's less prone to data challenges brought on by points like a damaged connection or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your business can collect real-time conversion data in the same way that you would with pixels or a cookie, but this is then passed directly to your marketing and advertising tools on the server. This enables you to have more exact data and assists guarantee compliance with privacy policies such as GDPR. Furthermore, it likewise prevents the monitoring constraints enforced by web browsers and ad blockers.