Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present additional costs, it can lead to greater accuracy and more trustworthy information
Pixel monitoring utilizes a piece of code to register conversions on your website. It's easy to establish and much less susceptible to ad blockers.
1. More accurate information
The typical technique of tracking conversions on a web site, utilizing pixels, is having difficulty with transforming internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring allows organizations to track conversions outside of the website, such as call and in-store visits, which can be hard for pixel-based tracking. This versatility gives marketers a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a great deal much less prone to scams, as it's more difficult for deceptive actors to adjust the system by altering the postback link.
2. Better control over data.
Server-side monitoring permits services to gather and enrich information prior to sending it to third-party analytics/advertising systems. This improves data efficiency and precision, which can help marketing professionals make even more informed marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in site site visitors' web browsers. These tracking codes are typically blocked by advertisement attribution analytics blockers, which can lead to information collection interruptions and inaccurate outcomes. Server-side tracking makes it possible for services to bypass these restrictions and provide precise, consistent information that is less susceptible to disturbance.
This kind of monitoring likewise allows organizations to track conversions that occur outside of the website, like phone calls and in-store acquisitions. This is essential considering that brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trustworthy for companies looking for to adapt to these adjustments.
3. Less vulnerable to fraud
Server-side monitoring enables services to manipulate information payloads prior to it gets to third party endpoints, boosting protection and privacy. This is particularly important as various internet browsers and platforms significantly change just how they handle cookies. For instance, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these limitations and remain to track conversions that took place outside of your web site.
In addition, server-side tracking allows you to record user information straight on your own servers. This removes dependence on third parties, which can be susceptible to violations and privacy infractions.
A server-side radar is a collection of instructions that tells your internet site's server what events to tape. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny piece of code on your website to gather information from customers.
4. Easier to execute
Server-side tracking is an information collection procedure that takes place on the internet site's own server, bypassing web browser restrictions. This indicates that information accumulated by the website/app is first sent to the server where it's processed and after that forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the extent of information management and gives organizations much more control over transmission, making it typically much more trustworthy. Because of this, it's much less vulnerable to information obstacles brought on by points like a busted link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, however this is after that passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it additionally prevents the tracking restrictions imposed by browsers and advertisement blockers.